Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with many such conflagrations it’s not the sentiment (Warren’s is a fairly widely-held view) but who ...
The post Was Richard Warren right to say (copy)writing is a lost art? first appeared on More About Advertising.
